anaïs la rocca
DIRECTOR
Anaïs La Rocca is a NYC-based director and creative director. Her work pulses with instinctual magic, blending heartfelt narratives with the emotionally charged. Her commercial and music video work explores the intersection of live-action, virtual production, VFX, and AI animation. Her career has spanned creative roles at renowned companies such as The Mill, Mill+, Brand New School, and Atlantic Records where she directed post-heavy projects and honed her expertise in merging technology with narrative-driven storytelling.
Anaïs' love for storytelling goes beyond the screen. Her writing background is rooted in copywriting, screenwriting, and episodic content. She has written voiceovers and content for brands such as Avocado and Neiman Marcus as well as five bonus episodes for the Apple+ show Ghostwriter.
She is the editor of Litt Magazine. Her creative writing has been featured in The New York Times Modern Love Column, and various literary journals including The RavensPerch and MER. She has also authored a children's book, titled The Little Blue Planet.
Anaïs' career started by authoring a campaign for Jay-Z, alongside legendary director Anthony Mandler. Over the past decade, she's continued forging her path, writing and directing projects for high-profile brands like Cartier, Neiman Marcus, and Google, as well as creating award-winning content for top artists, including the Grammy-winning Skrillex & Diplo. Her commercial, "Sundae Manifesto," snagged a People's Choice Award at the 2017 Webby Awards, and her film "Good Bones" earned an International Motion Arts Award, among other honors. Recognized for her expertise, she served as a judge for the 2020 One Show's Moving Image Craft category and was spotlighted in SHOOT DGA's 2018 New Directors Showcase.
Awards and Recognitions: The DGA's Shoot - New Director 2018, International Motion Arts Awards -- Motion Design 2018, The Webby Awards 2018 -- Winner of the People's Choice Awards, Film Shortage 2018 -- Best Director 'Good Bones', FilmsShorts 2018 -- Official Selection 'Good Bones', Vimeo Staff Pick 2017 -- 'Toyboy & Robin', NYC Independent -- Official Selection 'Lucky Story', San Francisco International Film Fest -- Official Selection 'Lucky Story', Brown Fish Short Film Festival -- Official Selection 'Lucky Story', SVA Short Film Fest -- Winner Best Short
1 The One Club For Creativity -- One Show Moving Image Craft Jury (2020) 2 New York Times Modern Love: Tiny Love Stories -- "Two Blue Dots" (2021) 3 The DGA Shoot New Directors Showcase -- Good Bones (2018) 4 Little Black Book -- "The Little Blue Planet" (2019) 5 Moving Poems -- Good Bones (2018) 6 FilmShorts 7 Poets & Writers 50